”With commitment and knowledge, our ambition is to help you get the most out of your visit to Sweden! Our experience and professionalism means you can trust us to deliver a truly extraordinary experience.”

Susanne Anderberg, CEO, My Destination

MyDestination Sweden AB is a Destination Management Company (DMC) based in Stockholm but working throughout Sweden. Founded in 2006

Susanne Anderberg, founder and owner, has worked with destination management since 1992. She has worked for several DMC’s in Stockholm and was responsible for the DMC-departments at Exakt Sweden and Hansen Conference & Event.

MyDestination Sweden has a well established network of professional suppliers who will provide you with the very best service. Our dedication, creativity and intimate local knowledge make MyDestination the obvious choice to organise your event.

Member of Meeting Professionals International


“I would like to thank you for the perfect preparation and execution of our trip to Stockholm.  All the participants were absolutely delighted, some even claim it was the best trip ever …”

Wilhelm Stoffel, Ehrengarde der Stadt Köln, Germany

“I wanted to thank  you and transmit you all the congratulations of the client for the perfect organization, the very good choices of visits , restaurants and guides. They really enjoyed their trip and the last evening will be a great memory for everybody.”

Christine Fanni, Mundi Partner, France

“Thank you so much for all of your personal attention that you have given us and our client throughout this project; pre-event and also the huge undertaking of our on-site requirements for dinners, hostesses and transfers.”

Adrienne Nightingale, WRG, United kingdom

Let us help you arrange your next event!